Just Plan Books
From WordPress chaos to NextJS performance: How we achieved 440% traffic growth and sub-1s load times.
Client
Just Plan Books
Technology
NextJS, Modern Architecture
Timeline
6 weeks
The Challenge
Just Plan Books was devastated by Google's helpful content update. Their WordPress site suffered from:
- Page load times of 3.2 seconds killing user engagement
- Broken mobile experience frustrating customers
- Escalating hosting costs eating into profit margins
- Poor search rankings after algorithm changes
- Outdated plugins creating security vulnerabilities
Our Solution
We completely rebuilt their site using modern NextJS architecture, focusing on:
- Lightning-fast static site generation for optimal performance
- Optimised images and assets for faster loading
- Streamlined user experience focused on book planning workflow
- Mobile-first responsive design
- Full WCAG accessibility compliance
- Modern hosting infrastructure
The Results
440%
Increase in traffic impressions
0.9s
New page load time (from 3.2s)
70%
Reduction in hosting costs
100%
WCAG compliance achieved
Key Takeaways
This project demonstrates the power of modern web architecture over legacy WordPress solutions. By rebuilding from the ground up with performance in mind, we not only recovered from the algorithm update but achieved better results than ever before.
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